Ah, praise. It can lift us up and send us flying to lofty heights. It can validate, it can motivate, it can inspire. And, as is true of anything with the power to make us feel so good, praise has a dark side. In the wrong hands, praise has the power to harm. 

Understanding Praise

The need for acknowledgment and some praise is natural, especially in children and between significant others. Because praise activates our dopamine reward system, humans are susceptible to manipulation through praise.

1. Praise is not love.

Praise is conditional and may be offered or withheld. Love, particularly of a child, must be freely given regardless of performance, behavior, or “status.” Love is always there. Praise comes and goes.

2. Praise can only be granted by others.

Where there is praise there is always the absence of praise, because praise can only be granted by someone else. As a source of self-worth, it is not sustainable or sustaining because it is external, fleeting, and ultimately beyond our control.

3. Unearned praise is disempowering.

Whereas love only feels genuine when it is freely given, praise only feels genuine when we’ve earned it. Unearned praise disempowers others, particularly children, by sending the message that praise is an entitlement rather than something earned with hard work.

4. Praise can be addictive.

Addiction is always driven by a need to relieve emptiness and pain. When we lack feelings of self-love and cannot validate ourselves internally, we can become over-reliant on external praise from others.

How Narcissists Weaponize Praise

As we know, the narcissistic personality is relationally antagonistic: competitive, exploitative, and oppressively controlling. Narcissists are themselves addicted to praise, and they often use praise to manipulate and control others. Here are ways narcissists weaponize praise.

1. Narcissists use praise in place of love. 

At the core of the narcissistic personality is a flawed belief that praise is love. In dysfunctional narcissistic families and relationships, acceptance is conditional and praise is used instead of love. Using praise as affection fosters insecurity in others and gives the narcissist control over their sense of relational safety and self-worth.

2. Narcissists “love-bomb” with praise to fake intimacy. 

Love and intimacy are developed through reciprocity, shared vulnerability, and earned trust. Intimacy should never be experienced as a fiery explosion. But narcissistic people often engage in love-bombing, in which they use excessive praise, attention, and flattery to seduce others into unwarranted trust and premature commitment.

3. Narcissists treat praise as entitlement.

People, particularly children, who are reinforced for their efforts internalize a sense of agency and earned confidence, which fosters self-esteem and healthy independence. By contrast, praising people for being special or superior rather than for their hard work fosters an unearned and therefore insecure sense of entitlement. By granting “special” status and privilege to a chosen few and by denying it to others, narcissists dictate what people value in themselves and those around them.

4. Narcissists use praise to foster dependency and addiction.

By alternating praise and forms of abuse, narcissists foster dependency and even physical addiction in others. Children or partners treated to this type of manipulation can become trauma bonded to the narcissist, who uses intermittent reinforcement to control the activation of their fear response (fight/flight) and reward system (dopamine).

Conclusion

We all can benefit at times from praise that we’ve earned. Humans are social animals who naturally seek validation from the group, and praise for our efforts can be motivating and help us build confidence that can sustain us through times of trial and adversity. But praise used as a substitute for love or intimacy, granted as an unearned entitlement, or paired with abuse is manipulative and disempowering, and it can create trauma bonds between narcissists and those they seek to dominate.

Julie L. Hall is the author of The Narcissist in Your Life: Recognizing the Patterns and Learning to Break Free from Hachette Books.

Listen to Julie’s audio course Understanding Narcissism for half the cost of a coaching session.

Need support? Julie provides specialized narcissistic trauma recovery coaching to clients around the world.

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